Saurabh Karandikar is a User Experience Analyst & Designer. Of his collective experience of 25 years, 16 were spent creating advertising for some of the top brands in the country. Since 2010 Saurabh has focussed on User Experience Design. He has also received certifications in Usability and UX Analysis, (CUA, CXA) which put him in the select group of about 600 other professionals around the world.

Saurabh teaches User Experience at Miami Ad School among other institutes.

He also teaches User Experience to Architecture students at Rachana Sansad’s Academy of Architecture, Mumbai. This 16 week curriculum, that he co-designed, is a global first!

He also frequents speaking circuits and writes regularly about Advertising, Design and UI/UX.


Detailed Profile:

Saurabh Karandikar


Bachelor of Fine Arts (Applied) from Sir JJ Institute of Applied Art.
Diploma in Film & Video Production from Xavier Institute of Communication

Certified Usability Analyst (CUA # 2012-3713)   Certified by Human Factors International
Certificate in – User Centered Analysis and Conceptual Design
Certificate in – Science and Art of Effective Web and Application Design
Certificate in – Practical Usability Testing
Certificate in – Putting Research to Practice

Certified User Experience Analyst (CXA # 2013-184)   Certified by Human Factors International
Certificate in – How to Design for Persuasion, Emotion and Trust (PET Design™)
Certificate in – PET Architect
Certificate in – How to Design for The Big – User-Centric Innovation and Strategy
Certificate in – How to Support Institutionalization of a Mature UX Practice

Certificate in – Mobile User Experience


2010-Present – User Experience Analyst & Designer.
2000-2010 – Rediffusion DYR (Creative Head)
1999-2000 – Advertising Avenues (Sr. Art Director)
1994-1999 – Interact Vision: Mudra Group (Art Director)

Clients Worked With (Advertising)

Airtel, Colgate, Citibank, Star TV, CNBC, Taj Hotels, IOCL, Onida, Marico, Kaya Skin Clinic, Franklin Templeton, Reliance Industries, Tata Motors, Rasna, Singapore Tourism, VIP, Rivolta, Lovable, Symantec, Reliance Capital, Reliance General Insurance, Kingfisher Airlines, BIG FM, Star Union Dai-ichi Life Insurance, Human Factors International, ICICI Prudential, GVK/Mumbai International Airport Limited, Agrisk Data Analytics, QuantumLink Communications, DDB Mudra, Hansa Cequity, OPEN Strategy and Design, Group M Media (Maxus Global), Raj Thackeray / Maharashtra Navnirman Sena, Techprocess Payment Solutions and US Department of Transportation among others.

UX / UI Projects


Asia’s first Agricultural Information System www.hummingbird.in
Redesigning FieldSense, a field force optimisation system used by over 1300 companies and 25,000 users worldwide. www.fieldsense.in


A sports predictor game (Web and Mobile App) for Livepools.com
IFRS (Bank’s Internal Risk Assessment) Dashboard for Care Risk Solutions
Corporate website for Marico (for 22feet): www.marico.com
Microsite for children’s games (22feet/ICICI Pru) – http://www.pogo.tv/iciciprulife/
Exhibition guide app for GVK – Mumbai International Airport Limited (for Open Strategy & Design)  http://www.jayahe.in
Information Architecture and UI/UX for Livon (for 22feet) http://livonhairgain.com
Corporate Social Networking platform UI/UX for OnBoard -Web, Android and iOS – Website: http://onboard.co.in, Android app https://play.google.com/store/apps/details?id=in.qlc.onboard&hl=en, iOS: https://itunes.apple.com/mg/app/onboard-app/id786201808?mt=8
Email server UI/UX for Postmaster Enterprise v8 (http://www.postmaster.in)
Email Backup Solution UI/UX (http://www.gmailvault.com
Server Monitoring App UI/UX for iMonit, Android https://play.google.com/store/apps/details?id=in.qlc.imonitfree, iOS https://itunes.apple.com/us/app/imonit-free/id599864406?mt=8 )
Website and online collaboration tool for Vetrie Speciality Engineering http://www.vetrie.in
Timesheet Application UI for Mudra DDB
Robotic workflow application UI and 280 action icon set (for TCS)


1 Cannes Silver Lion
2 Cannes nominations
1 D&AD Silver
1 D&AD nomination
1 Silver Abby for web design
8 Silver, 2 Bronze for advertising work at local shows.
3 Certificates of Excellence at Designyatra for Corporate Identity Design work.

Workshops / Webinars

Aptech MAACinar on User Experience Design Principles (2019)
USHA Appliances / Landor – Introduction to Web User Experience (2018)
Axis Bank / Hansa Cequity. Customer Journey Mapping workshop. (2016)
Mindspan Inc, Atlanta + Accven Technologies, Pune Joint workshop on UX. (2016)
Lowe Lintas Apprenticeship Program. Design Workshop. (2013 & 2016)
Yahoo! India (Bengaluru). Workshop on Advertising Creativity. (2010)
Airtel, Mumbai’s Marketing & Sales team. Workshop on Brand Communication. (2008)
Colgate / Rediffusion Y&R. Agency Induction Program  (2007, 2008, 20009)


Spoke at the Third National Cyber Psychology Conference:
“Why we must teach our children to embrace technology”. (2019)
Spoke at ISDI/WPP forum: “The Future of Advertising” (2018)
Spoke at the Second National Cyber Psychology Conference:
“Cyberspace: A Game of Mind” (2018)
Spoke at the first National Cyber Psychology Conference:
“Evolution of Technology” (2016)
Spoke at MTV / Viacom 18 internal enrichment session on User Experience. (2015)
Spoke at Flagship Advertising about Digital Media (2013)
Spoke at Metal Communications about technology and changing communication landscape (2012)
Spoke about how Technology is Changing Brand Communication at Design Camp India 2012, Chennai
Was keynote speaker at UX Next 11 in Chennai 2011.
Held sessions on creative evaluation at Eggfirst BBN India 2011.
Spoke at Tenth CII Annual Marketing Summit 2009
Also spoke at Rediffusion forums across India (in the past – Mindcafe, ReThink) on various subjects including creative evaluation, Corporate Identity, Colour, and Typography.
Spoke at Callifest (2009) about ‘Calligraphy Typography and Future of Communication’


Teaching User Experience for Architects at Rachana Sansad Academy of Architecture.
Teaching User Experience at Miami Ad School.
On Academic Advisory Committee of Racha Sansad.
Wrote a textbook on advertising design for BMM in 2005
Was a visiting faculty at Khalsa, Wilson, National, and St. Andrew’s for BMM.
Gave lectures on advertising creativity at – Mithibai, NM, SIESCOMS, Khalsa, Wilson, KC, St Andrew’s, Symbiosis Institute of Design, Pune, Welingkar’s Institute, Jai Hind – (teacher’s academic forum) Sir JJ Institute of Applied Art, Rachana Sansad Institute of Applied Art, GD Somany, Department of Applied art,  Raheja School of Applied Art, Abhinav Kala Mahavidyalaya, Pune, Kyoorius Exchange, Sophia Polytechnic, Kohinoor Business School, Khandala, NorthPoint Center of Learning, Lonavala etc.
Invited as a jury member for Advertising Design at Symbiosis Institute of Design for last 4 years
Instituted 3 academic awards (for creative excellence) in 2005 for art schools such as JJ and Rachana Sansad.


Wrote about current advertising trends in Mahanagar, Loksatta,  Maharashtra Times and Kalamnama.
A frequent contributor to Maharashtra Times’ online edition on subjects related to technology, social media, and user experience.

Other interests
Theatre, Film Title Design, writing Science Fiction.

karandikar@gmail.com  |  9892177749

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