Saurabh Karandikar is a User Experience Analyst & Designer. Of his collective experience of 23 years, 16 were spent creating advertising for some of the top brands in the country. Since 2010 Saurabh has shifted his focus to User Experience Design. He also received certifications in Usability and UX Analysis, (CUA, CXA) which put him in the select group of about 500 other recipients around the world.

Saurabh teaches User Experience at Miami Ad School among other institutes. He has recently co-designed a 16 week course in User Experience for Architects at Rachana Sansad’s Academy of Architecture, Mumbai.

He also frequents speaking circuits and writes regularly about Advertising, Design and UI/UX.


Detailed Profile:

Saurabh Karandikar


Bachelor of Fine Arts (Applied) from Sir JJ Institute of Applied Art.
Diploma in Film & Video Production from Xavier Institute of Communication

Certified Usability Analyst (CUA # 2012-3713)   Certified by Human Factors International
Certificate in – User Centered Analysis and Conceptual Design
Certificate in – Science and Art of Effective Web and Application Design
Certificate in – Practical Usability Testing
Certificate in – Putting Research to Practice

Certified User Experience Analyst (CXA # 2013-184)   Certified by Human Factors International
Certificate in – How to Design for Persuasion, Emotion and Trust (PET Design™)
Certificate in – PET Architect
Certificate in – How to Design for The Big – User-Centric Innovation and Strategy
Certificate in – How to Support Institutionalization of a Mature UX Practice

Certificate in – Mobile User Experience


2010-Present – User Experience Analyst & Designer.
2000-2010 – Rediffusion DYR (Creative Head)
1999-2000 – Advertising Avenues (Sr. Art Director)
1994-1999 – Interact Vision: Mudra Group (Art Director)

Clients Worked With (Advertising)

Airtel, Colgate, Citibank, Star TV, CNBC, Taj Hotels, IOCL, Onida, Marico, Kaya Skin Clinic, Franklin Templeton, Reliance Industries, Tata Motors, Rasna, Singapore Tourism, VIP, Rivolta, Lovable, Symantec, Reliance Capital, Reliance General Insurance, Kingfisher Airlines, BIG FM, Star Union Dai-ichi Life Insurance, Human Factors International, ICICI Prudential, GVK/Mumbai International Airport Limited, Agrisk Data Analytics, QuantumLink Communications, DDB Mudra, Hansa Cequity, OPEN Strategy and Design, Group M Media (Maxus Global), Raj Thackeray / Maharashtra Navnirman Sena, Techprocess Payment Solutions and US Department of Transportation among others.

UX / UI Projects


Asia’s first Agricultural Information System www.hummingbird.in
A BlockChain based System for Logistics Industry
A Personal Finance App for http://mobilewaretech.com
A chord finder app for musicians
A sports predictor game (Web and Mobile App) for Livepools.com


Corporate website for Marico (for 22feet): www.marico.com
Microsite for children’s games (22feet/ICICI Pru) – http://www.pogo.tv/iciciprulife/
Exhibition guide app for GVK – Mumbai International Airport Limited (for Open Strategy & Design)  http://www.jayahe.in
Information Architecture and UI/UX for Livon (for 22feet) http://livonhairgain.com
Corporate Social Networking platform UI/UX for OnBoard -Web, Android and iOS – Website: http://onboard.co.in, Android app https://play.google.com/store/apps/details?id=in.qlc.onboard&hl=en, iOS: https://itunes.apple.com/mg/app/onboard-app/id786201808?mt=8
Email server UI/UX for Postmaster Enterprise v8 (http://www.postmaster.in)
Email Backup Solution UI/UX (http://www.gmailvault.com
Server Monitoring App UI/UX for iMonit, Android https://play.google.com/store/apps/details?id=in.qlc.imonitfree, iOS https://itunes.apple.com/us/app/imonit-free/id599864406?mt=8 )
Website and online collaboration tool for Vetrie Speciality Engineering http://www.vetrie.in
Timesheet Application UI for Mudra DDB (proposed)
Robotic workflow application UI and 280 action icon set (for TCS)


1 Cannes Silver Lion
2 Cannes nominations
1 D&AD Silver
1 D&AD nomination
1 Silver Abby for web design
8 Silver, 2 Bronze for advertising work at local shows.
3 Certificates of Excellence at Designyatra for Corporate Identity Design work.


Axis Bank / Hansa Cequity. Customer Journey Mapping workshop. (2016)
Mindspan Inc, Atlanta + Accven Technologies, Pune Joint workshop on User Experience. (2016)
Lowe Lintas Apprenticeship Program. Design Workshop. 2013 & 2016
Yahoo! India (Bengaluru). Workshop on Advertising Creativity. 2010
Airtel, Mumbai’s Marketing & Sales team. Workshop on Brand Communication. 2008
Colgate / Rediffusion Y&R. Agency Induction Program  2007, 2008, 20009


Spoke at the Second National Cyber Psychology Conference on “Cyberspace: A Game of Mind” (2018)
Spoke at the first National Cyber Psychology Conference on “Evolution of Technology” (2016)
Spoke at Flagship Advertising about Digital Media (2013)
Spoke at Metal Communications about technology and changing communication landscape (2012)
Spoke about how Technology is Changing Brand Communication at Design Camp India 2012, Chennai
Was keynote speaker at UX Next 11 in Chennai 2011.
Held sessions on creative evaluation at Eggfirst BBN India 2011.
Spoke at Tenth CII Annual Marketing Summit 2009
Also spoke at Rediffusion forums across India (in the past – Mindcafe, ReThink) on various subjects including creative evaluation, Corporate Identity, Colour, and Typography.
Spoke at Callifest (2009) about ‘Calligraphy Typography and Future of Communication’


Teaching User Experience for Architects at Rachana Sansad Academy of Architecture.
Teaching User Experience at Miami Ad School.
Wrote a textbook on advertising design for BMM in 2005
Was a visiting faculty at Khalsa, Wilson, National, and St. Andrew’s for BMM.
Gave lectures on advertising creativity at – Mithibai, NM, SIESCOMS, Khalsa, Wilson, KC, St Andrew’s, Symbiosis Institute of Design, Pune, Welingkar’s Institute, Jai Hind – (teacher’s academic forum) Sir JJ Institute of Applied Art, Rachana Sansad Institute of Applied Art, GD Somany, Department of Applied art,  Raheja School of Applied Art, Abhinav Kala Mahavidyalaya, Pune, Kyoorius Exchange, Sophia Polytechnic, Kohinoor Business School, Khandala, NorthPoint Center of Learning, Lonavala etc.
Invited as a jury member for Advertising Design at Symbiosis Institute of Design for last 4 years
Instituted 3 academic awards (for creative excellence) in 2005 for art schools such as JJ and Rachana Sansad.


Wrote about current advertising trends in Mahanagar, Loksatta,  Maharashtra Times and Kalamnama.
A frequent contributor to Maharashtra Times’ online edition on subjects related to technology, social media, and user experience.

Other interests
Theatre, Film Title Design, writing Science Fiction.

karandikar@gmail.com  |  9892177749


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